|Posted by iamit on July 20, 2009 at 2:14 AM|
Over a past few years, Cisco has actively acquired companies like Webex, PostPath and Jabber. Cisco is also integrating webex connect with other services available. The strategy behind this is to enter the cloud market with a bang and offer complete bouquet of services in the cloud, ranging from IAAS, PAAS and SAAS.
Cisco's leadership is thinking seriously about Collaboration, Cloud Computing and other initiatives. However there is no insight(to media and in market) available as to how Cisco will take it further.Having said that the company has done an excellent job of selling the concept of Collaboration and Web 2.0 to the market and is concentrating to release it in form of services internally first and then make it public. Also I would like to point out that Cisco cannot alone bank upon services like telepresence, unified communications, web meetings/conferencing. Cisco needs to broaden its vision and enter into some niche segments(I have identified, however wont disclose right away) which will allow them to take a step ahead of other cloud, collaboration service providers. Cisco's WebexConnect has that potential, provided the services are identified correctly taking into account the future market needs. Also considering Cisco's infrastructure, Cisco will definitely offer infrastructure as a service and capacity as a service. Cisco is already offering software as a service, in the form of its WebEx collaboration products. Its WebEx Connect offering for third-party application development is a platform as a service.
To sum up, Cisco has the potential, infrastructure and the products needed to enter into cloud and collaboration space. Having said that, Cisco needs to utilize all these things collectively, decide a proper strategy depending upon the market trends .This will position Cisco very well in the next generation internet business.